TURNING COMPLEX B2B TECH INTO COMPELLING STORIES SINCE 2010

Media

In today’s 5:1 PR-to-journalist landscape, breaking through requires more than just pitching. We maintain active relationships with key B2B tech media gatekeepers, track evolving editorial priorities, and package client stories to resonate with specific audiences. Our approach transforms technical innovations into narratives journalists actually want to cover.

Speaking

We secure high-value speaking opportunities that reach your target buyers without costly sponsorships. By crafting compelling session proposals and leveraging our industry connections, we regularly place clients on conference stages where their competitors must pay to appear, delivering both visibility and significant budget savings.

Content

Exceptional writing sits at the core of effective B2B tech PR. While generative AI tools have their place, we understand the difference between automated content and truly compelling narratives. We elevate technical concepts beyond predictable (and unipitchable) AI-generated text, translating complex enterprise solutions into materials that inform and engage through genuine human insight and creativity.

Messaging

A consistent, differentiated voice is essential across all channels. We develop comprehensive messaging frameworks that articulate your unique value proposition and key differentiators. These frameworks serve as the foundation for everything from media interviews to website copy, social content, and sales enablement, ensuring your brand speaks with clarity and purpose.

Analysts

Industry analysts significantly influence enterprise buying decisions. We build strategic engagement plans that strengthen your position with key analyst firms, whether you maintain paid relationships or not. Our approach emphasizes analyst education, customer reference programs, and consistent communication that aligns your messaging with market trends analysts are tracking.

Awards

Not all recognition is created equal. We identify and pursue the awards that actually matter to your business objectives—those that influence buyers, enhance recruiting, or strengthen market positioning. Our strategic submissions process highlights your innovations in ways that capture judges’ attention and deliver meaningful business impact.

WE ARE 100% FOCUSED ON B2B TECHNOLOGY VENDORS AND SERVICE PROVIDERS

THE TECHNOLOGY COMPANIES WE WORK WITH

…AND WHAT THEY SAY

“Clement | Peterson’s results are unmatched. For more than nine years, C|P was an important part of the marketing and business development strategies that lead to Opengear’s wildly successful acquisition. C|P consistently found new and valuable PR opportunities, delivered and placed thought leadership articles, and ensured that we engaged with the right industry analysts.”

– Todd Rychecky, VP of Sales – Americas at Opengear (acquired by Digi International)

”We hired Clement | Peterson to help us with a vital renaming/rebranding effort and immediately they scored a win, engineering great coverage that included a lead story in a top-tier tech publication. The agency is highly adaptable to our particular strengths: We don’t have a lot of product news, but we have amazingly loyal users. C | P has been an essential part of getting the word out about our sticky customers – interviewing and writing case studies on these users, working with them to produce bylined pieces, and connecting them to editorial opportunities. Our PR program, under C | P’s hand, has been a very successful mix of proactively looking for and getting PR opps around industry trends, op-eds, and weaving the customer use cases into these.”

– Russ Wood, VP of Marketing at mLab (acquired by MongoDB)

”We’ve been working with Clement | Peterson for 10+ years now and couldn’t be happier with the PR support for our SaaS company. Sure, we get security and channel press around product news and thought leadership, but C|P has really been an overall marketing co-strategist – and we fully leverage their expertise across other areas of B2B marketing (such as paid search.)”

– Cam Roberson, Director of Marketing at Beachhead Solutions