August 7, 2015

Building the Cache of a Digital Marketing Agency

wirestone-logo

OBJECTIVE

Raise the profile of Wire Stone, an independent digital marketing agency serving Fortune 1000 brands.

STRATEGY

Institute a PR program – Wire Stone’s first – emphasizing thought leadership around marketing strategy, analyst briefings, and events / awards programs to increase the agency’s level of awareness and exposure.

TECHNIQUE

Positioned Wire Stone as a digital marketing thought leader through a three-pronged approach: placing op-ed and best practice articles in leading publications, connecting with media to include expert quotes from Wire Stone executives in reporter-written articles, and rapid response pitching to publish Wire Stone’s take on emerging trends and events. Secured interviews with top analysts in the marketing field. Managed event participation and speaking opportunities.

RESULTS

Articles bylined by Wire Stone executives, expert quotes and rapid response commentary placed in leading marketing industry publications establish Wire Stone as a prominent thought leader in the space, garnering positive attention with both peers and potential clients. These publications include AdWeek, American Marketing Association, Forbes, CMO.com, CMO Essentials, CIO, Brand Quarterly, Media Post, etc. Event participation and consistent analyst briefings yield broader awareness and have further established the recognition of Wire Stone’s expertise in their field.

SAMPLE COVERAGE

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