December 7, 2014

Launching a Quirky App to Wide Media Interest

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OBJECTIVE

Support the launch of Wakie by creating buzz and expanding the initial user base for the app and social network, which allows users to give and receive live wake up calls from other users.

STRATEGY

Reach out to press covering new apps and unique technologies, positioning the company as a well-funded venture for business tech publications, and Wakie as a useful and whimsical app to download for consumer-facing media outlets.

TECHNIQUE

Prepared app launch and company funding press announcement, and supported with targeted pitching to key reporters and outlets. Deep media research into which reporters were most likely to be interested.

RESULTS

High-profile articles covering Wakie in TechCrunch, The Telegraph, Ubergizmo, Reuters, VentureBurn and many more publications. Several outlets put up videos of the app in action, creating further buzz on social media. Wakie saw sharp increases in app adoption spurred by its launch coverage.

SAMPLE COVERAGE

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