April 8, 2014

Increasing Industry Share-of-Voice

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OBJECTIVE

Raise Penatho’s media share-of-voice in a very crowded – and often-changing – business analytics marketplace.

STRATEGY

Full-service PR targeting tech and business publications, analyst relations, content creation, and speaking engagements at key conferences.

TECHNIQUE

Maintained close relationships with reporters and analysts to ensure Pentaho was thought of as a leader in advancing business analytics technology. Strategized on the best way to tell Pentaho’s story through press announcements, momentum statistics, illustrative customer case studies, creative marketing endeavors, and speaking slots at conferences worldwide.

RESULTS

Placed Pentaho in 802 articles over three years and drastically increased the number of relevant articles the company was included in (and the number relative to competitors). Coverage was continually secured in business publications (like Forbes and VentureBeat) as well as general tech (TechCrunch, GigaOM, etc) and more niche outlets important to Pentaho’s user base like Diginomica, Inside Big Data, and Enterprise Apps Today.

SAMPLE COVERAGE

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