February 15, 2010

Forging New Channel Partnerships

Opengear Logo

OBJECTIVE

Increase Opengear end user sales and channel partnerships by improving visibility through a combination of public relations, SEO, and pay-per-click advertising.

STRATEGY

Use a combination of integrated media relations, Google AdWords and SEO best practices to build Opengear awareness and understanding of how its products serve the market.

TECHNIQUE

Evaluation of conversion rates from online marketing activities, optimization of website / bylined articles / press announcements around the best-performing keywords, active monitoring of social media channels, and participation in key industry discussions. Leverage customer use cases and channel partners to talk about the real-world benefits of Opengear’s continuously-evolving solutions.

RESULTS

Continued 100% increases in year-over-year sales and channel growth (including 57 new partners in the first twelve months after engagement). Opengear moved onto the first page of Google results for key search terms (both organically and through strategic pay-per-click ad campaigns). Consistent media coverage in IT publications including Network Computing, Network World, Data Center Knowledge, Data Center Journal, Datacenter Dynamics, Mission Critical Magazine, and others. Channel coverage in top publications (CRN, Channelnomics, etc) and case studies in key vertical outlets including Chain Store Age, Pipeline, and Railway International. Numerous company and product awards, including CRN Tech Innovator, IoT Evolution Product of the Year, Network Products Guide’s IT World Award, etc.

SAMPLE COVERAGE

ogclip1

ogclip2

ogclip3

ogclip4

ogx4