December 7, 2014

Revitalizing a Key Product

Motorola Solutions

OBJECTIVE

Relaunch RhoMobile, Motorola Solutions’ mobile application development platform, and build its awareness among developer communities and enterprises.

STRATEGY

Full PR program emphasizing media relations and other proactive outreach, including key speaking engagements at developer conferences, thought leadership placements, and analyst briefings designed to regain market share.

TECHNIQUE

Established and grew relationships with reporters in support of press announcements. Successfully pitched interviews with top tier analysts. Managed speaking opportunities and participation in app developer events. Positioned RhoMobile as a thought leader in the enterprise app development space through bylined articles published to leading industry publications. Leveraged the experiences of RhoMobile customers through case studies. Managed high-targeted digital media campaigns crafted to reach potential customers.

RESULTS

Robust coverage of RhoMobile’s relaunch in key industry publications read by developers and potential channel partners, including SD Times, ProgrammableWeb, Network World, Application Development Trends, InfoQ and Business Solutions Magazine. Thought leadership articles placed with popular developer-read outlets such as Enterprise Apps Tech News and App Developer Magazine. Speaking engagements arranged at global developer events including OSCON, Gartner AADI, Droidcon London, and ModevCon.

SAMPLE COVERAGE

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