November 19, 2015

Establishing Data Security Experts

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OBJECTIVE

Raise the awareness and recognition of Group-IB as experts in the cybersecurity field via their substantive research and knowledge of data security issues.

STRATEGY

Institute a PR campaign around Group-IB’s comprehensive data security reports to spark discussion in the media and coverage by top media, security publications, and industry influencers.

TECHNIQUE

Positioned Group-IB as data security experts conveying important knowledge to the security community through media and expert outreach. Drove headline coverage and garnered reporter interest through pitches around key stats and discoveries in Group-IB reports, and by establishing the value of Group-IB’s research to the security community. Secured interviews and established ongoing regular communications for Group-IB with top reporters and experts in the data security field.

RESULTS

Many reporter-written articles in top media outlets and security publications. Published interviews and Q&As with Group-IB executives diving into analysis and commentary on their reports. Published links to Group-IB’s infographics detailing their reports’ top takeaways. Publications participating in this coverage included ABC News, Forbes, Bloomberg, Business Insider, CIO, Security Week, Computerworld, SC Magazine, etc. Numerous reporters and experts requested further monthly updates on stats from the Group-IB reports, forming ongoing relationships with Group-IB as established experts.

SAMPLE COVERAGE

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