November 14, 2016

Modernizing Banking Processes

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OBJECTIVE

Launch Corezoid, a cloud Platform-as-a-Service with a unique approach to business process management. Establish the company – spun off from the largest bank in Ukraine – as a preeminent solution for financial services companies and businesses across other applicable industries.

STRATEGY

PR program focused on proactive media outreach, including key thought leadership placements, speaking engagements at financial technology conferences, analyst introductions, and revised website content prepared to amplify the benefits of enhanced media attention.

TECHNIQUE

Positioned Corezoid as a knowledgeable leader in business process management technology, through bylined articles published in leading developer, IT, and financial industry publications. Built relationships with key reporters and media outlets, garnering Corezoid executive quotes in reporter-written articles and supporting coverage of press announcements. Established interviews with top tier analysts. Managed speaking opportunities and industry event participation.

RESULTS

Robust media coverage of Corezoid’s launch in publications read by industry decision makers in the financial services sector, including American Banker, Finovate, Banking Technology, International Banker, and Fintech Innovation. Ongoing product coverage and thought leadership bylines in developer-focused outlets like Programmable Web, DZone, and App Developer Magazine, and other IT outlets such as Network World and VentureBeat. Speaking engagements arranged at FinTech industry events including Finovate and Money 20/20.

SAMPLE COVERAGE

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