November 22, 2016

Introducing a Digital Currency Technology

OBJECTIVE

Support the launch and growth of Bitnet, a payment-processing platform allowing enterprise-scale retailers and other businesses to accept digital currencies such as bitcoin. Build awareness of the platform and its distinctive capabilities in the industry.

STRATEGY

Full PR program featuring proactive media outreach, placement of thought leadership articles, press interviews, analyst briefings, as well as participation in industry events and pursuit of speaking opportunities.

TECHNIQUE

Conduct media research to effectively target advantageous media opportunities in the technology, payments, and bitcoin-focused press. Draft press releases designed to garner media coverage, and proactively pitch company news and interviews with Bitnet executives on company developments as well as trending industry topics. Establish the expertise and thought leadership of Bitnet executives through bylined articles placed in top publications. Establish and manage analyst briefings. Pitch and orchestrate reporter meetings at events.

RESULTS

Wide spread coverage of Bitnet’s launch in technology, fintech, digital currency, and business press, including The Wall Street Journal, CoinDesk, Reuters, Fortune, VentureBeat, and International Business Times, among others. Robust coverage of subsequent partnership announcements in key publications, including TechCrunch, Internet Retailer. PCWorld, Nasdaq, CardNotPresent, and Chain Store Age. Interviews with Bitnet executives in publications including FinSMEs, Digital Transactions, CoinDesk, and CryptoCoinsNews. Analyst briefings with firms including Forrester and Gartner. Effective presence and press interactions at events including Money 20/20. Thought Leadership articles placed in industry publications including Retailing Today, Retail TouchPoints, and Transaction Trends Daily.

Following the PR program, Bitnet was acquired by Uphold Merchant Services.

SAMPLE COVERAGE

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