December 7, 2014

Being a Thought Leader in a Dangerous World

Beachhead Solutions

OBJECTIVE

Establish Beachhead Solutions as a respected and reliable voice providing a unique product offering in the mobile device management and data encryption spaces. Bring media attention to the company’s value as a channel partner and trusted solution for managed service providers.

STRATEGY

Produce topical thought leadership articles that convey expertise and guidance on mobile security issues to end users and MSPs. Place articles with high-profile publications read by buyers and resellers in Beachhead’s market. Pitch and set up briefings with key industry analysts.

TECHNIQUE

Leverage breaking news items – relevant to issues of data security – as opportunities to provide Beachhead’s commentary and advice. Ghostwrite content for bylined articles based on conversations with Beachhead’s technical and channel executives. Place and pitch thought leadership articles on behalf of Beachhead’s channel and managed service provider partners, resulting in mutual benefits. Line up media and analyst interviews. Prepare press announcements and pitch media in support.

RESULTS

Numerous articles, highlighting both Beachhead and partners offering the company’s services, placed in top-tier technology and information security publications, including Wired, ZDNet, CIO, and Dark Reading. Leverage channel partners to achieve traction in publications such as CRN, MSPmentor, Business Solutions Magazine, ChannelPro, and Channelnomics. Known and respected by analysts, Beachhead is the only pure play cloud service provider cited in the Gartner report, “Midmarket Context: Magic Quadrant for Mobile Data Protection.”

SAMPLE COVERAGE

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