November 18, 2016

Promoting a Unique Company Culture

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OBJECTIVE

Support DreamHost’s expansion as the company grows beyond its 15-year-old core hosting business and evolves into a cloud services provider. Promote DreamHost’s unique company culture, from its democratically elected CEO to its commitment to charitable causes and free web hosting for non-profits. Earn coverage for companies and products created and spun out from DreamHost, including Ceph and Akanda.

STRATEGY

Full PR program with activities ranging from targeted media outreach to thought leadership article placements, briefings with influential analysts, event participation and speaking opportunities, and an awards program.

TECHNIQUE

Lined up DreamHost executive interviews in publications and columns focused on leadership style and company culture, as well as specific aspects of cloud technology and the hosting industry. Earned reporter-written coverage of DreamHost products and offerings in key cloud technology and hosting-focused media outlets. Pitched and placed thought leadership articles in top technology and developer publications, establishing DreamHost’s role as an industry leader with a uniquely compelling point of view, from the company’s commitment to open source and its championing of net neutrality. Set up regular briefings with key hosting and cloud analysts. Managed the company’s ongoing presence and speaking engagements at relevant industry events. Engaged in an awards program on DreamHost’s behalf, managing applications and award acceptances.

RESULTS

Strong coverage of DreamHost’s technology and products in top publications, including TechCrunch, Forbes, Fortune, and PC Magazine. Leadership and company culture-focused articles and interviews highlighting DreamHost’s unique approach in media outlets including The New York Times, Forbes, Fast Company, and FLOSS Weekly. Ongoing coverage of DreamHost in key hosting-related publications, including Web Hosting Industry Review and Website Magazine. Briefings with analysts representing top firms, including Gartner, Forrester, IDC, RedMonk, 451 Research, Ovum, and many more. A high-profile presence at key industry events including OSCON and OpenStack Summit. Award wins include the StackWorld 2016 Award and the WorldBlu Democratic Workplace Award, among others.

SAMPLE COVERAGE

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