October 26, 2010

Leadership

Clement | Peterson is led by Bret Clement and Kyle Peterson, with seasoned staff spread across offices in San Francisco (our headquarters), Denver, and Milwaukee.

Bret Clement

Before launching Clement | Peterson in 2009, Clement spent six years helping build one of the fastest growing PR firms in Silicon Valley, Page One Public Relations (since acquired by LEWIS). Clement has managed PR teams for some of the world’s leading technology companies, including Hewlett-Packard, IBM, and Microsoft. A veteran of the well-regarded firms Waggener Edstrom, Alexander Ogilvy Public Relations, and Metzger Associates, he has also led worldwide corporate communications in-house for several start-up companies. His PR awards include the IABC Bronze Quill for crisis communications and the PRSA Gold Pick for innovative PR campaign development. Clement also created the world’s first online soap opera, As the Web Turns, and was the founder of Colorado’s original PRSA Technology Section. He holds a B.A. in communications from the University of Colorado.

144642147062228 copyKyle Peterson

Peterson leads the agency’s San Francisco operations. He specializes in B2B client work that increases brand/product awareness and visibility through earned media, analyst relations, strategic op-ed placements, and targeted lead generation via digital advertising campaigns. Peterson has extensive experience leading PR campaigns for clients across several technology domains, including cloud solutions, networking, security, open source software, and developer tools. In this realm he regularly works not only with technology publications, but also national media and key vertical outlets (such as those covering financial services, healthcare, government, retail, and manufacturing). Prior to Clement | Peterson he worked at Page One Public Relations, a firm specializing in B2B technology campaigns. He has been named as a Rising PR Star 30 & Under by PR News, the industry’s leading publication. Peterson holds a B.A. in psychology from Stanford University.