How The Cloud Will Change Marketing

Note: This blog first appeared on Wired Insights on March 22, 2013 and is reprinted here with permission. Having known and worked with many CMOs, I appreciate how hard their job is. The job is notoriously thankless and has a very high turn over rate. In addition to the day-to-day stresses of the job, now[…]

Who Builds Your Tech Brand?

Note: This blog originally appeared on Wired Insights on February 26, 2013 and is reprinted here with permission. Imagine a young, floppy-haired Bill Gates in the early 1980s meeting with Regis McKenna, the founder of the leading ad and PR firm in Silicon Valley who helped launch Apple in the late 1970s. As McKenna remembers[…]