PUBLIC RELATIONS + CONTENT MARKETING FOR THE B2B TECHNOLOGY INDUSTRY

    Media

Earning tech media attention is increasingly competitive; PR specialists now outnumber tech journalists nearly 5:1. Having a voice with influential B2B reporters, editors, and publications means maintaining relationships, monitoring the right (and ever-changing) channels, developing efficient communication strategies and, above all, telling a compelling story to a relevant audience.

    Speaking

We proactively target conference speaking slots that align with clients’ target audiences. We regularly save clients tens of thousands of dollars by pitching speaking topics that conference organizers accept without sponsorship (rare for vendors).

    Content

We believe that outstanding writing is absolutely critical to any tech PR program—it has always been our most sought-after capability when hiring. Technology solutions and narratives can be particularly complex within the B2B ecosystem. We take pride in our ability to distill those messages into written work that clients consistently find clear, informative, and insightful.

    Messaging

Some clients rely on us to create—or refresh—messaging frameworks that they can utilize across domains, including social media, internal communications, website copy, paid search, and other touchpoints where a consistent (and clear) brand voice is crucial.

     Analysts

Analysts play a critical role in advising technology end users on which vendors to consider buying. Our clients turn to us for expertise building out long-term strategies and relationships with key analyst influencers (whether or not clients have paid relationships with the firms). We also make sure our clients’ customers are involved in backing up vendor claims.

     Awards

We cut through the noise to find (and submit for) the technology and business awards that have the most impact on our clients’ bizdev and marketing initiatives.

WE ARE 100% FOCUSED ON B2B TECHNOLOGY VENDORS AND SERVICE PROVIDERS

THE TECHNOLOGY COMPANIES WE WORK WITH

…AND WHAT THEY SAY

OUR B2B TECH DOMAINS

Our clients—a mix of U.S.-centric and global startups and enterprises—span across the enterprise technology landscape.

WHO WE ARE

Clement | Peterson, founded in 2010 by Bret Clement and Kyle Peterson, is a senior-only team that helps B2B technology clients grow brand visibility and achieve growth goals (including, in many cases, acquisitions) through strategic and audience-targeted media and analyst relations campaigns.

We believe in proactive PR, content, and analyst work that delivers value to both our clients and the publications and analyst firms we work with regularly. Our media and analyst knowledge and relationships provide clients with the access and speed of a boutique agency and the contact depth of much larger firms.

Bret Clement

Partner

Kyle Peterson

Partner

LET’S TALK

San Francisco Office

    (415) 723-0104
   info@clementpeterson.com
    2024 Divisadero Street (Suite 102) SF, CA 94115

Denver Office

    (303) 229-2271
    info@clementpeterson.com
   1301 Arapahoe Street (Suite 105) Golden, CO 80401