Most Asian high tech companies don’t expand overseas until they already have an established product, a receptive local market, and a team of experts. This is natural. But it means that when you approach the US market, you are already set in your ways. You already know what sells. You know your company’s story. Oh,[…]
What does Polkaroo have to do with social media ethics and technology marketing? Check out this Q&A with Cheryl McKinnon to find out.
More than 100 years ago, on October 28, 1906, 50 people died when a three-car train jumped a track and fell into a creek. Arguably, this tragedy was the foundation for the modern public relations industry. Within hours, Ivy Lee, who some consider the father of modern PR, wrote the first press release for his[…]
Happy 2011! Now that another year is upon us, everyone is busy making predictions about which new trends we’ll see in the coming months. The field of public relations is changing quickly, and at Clement Communications, we place a priority on staying on top of the latest trends and technologies. As part of this effort,[…]